Microsoft and Activision Set New Deadline for $69B Deal: What It Means for Gamers

the microsoft windows logo next to the activision blizzard logo

The deadline for Microsoft’s $69 billion acquisition of game publisher Activision Blizzard is moving to October, giving the tech company more time to get approval from regulators. 

Microsoft and Activision Blizzard’s merger agreement date will move from July 18 to Oct. 18, according to SEC filings posted on Wednesday. This comes a week after the US Federal Trade Commission’s attempt to halt the deal, while legal challenges play out, was denied by a judge. 

Microsoft first revealed plans to acquire Activision Blizzard in January 2022. Closing the deal would turn Xbox maker Microsoft into one of the top three video game publishers, right behind rival Sony. Activision Blizzard is one of the largest third-party publishers, with some major franchises that would give a much-needed boost to Microsoft’s games catalog, including Call of Duty, Candy Crush and Overwatch.

Although Microsoft has won a few merger-related battles, it still has hurdles to clear. 

Who’s left to approve the deal? 

While Microsoft was able to overcome the blocks laid out by the FTC, it still has yet to receive approval on the deal. The FTC says it’s still considering options after it lost an appeal, and a group of individual plaintiffs asked the Supreme Court to temporarily stop the deal, according to a Reuters report Wednesday. 

The UK is another major country that has yet to sign off on the deal. In April, the UK’s Competition and Markets Authority blocked the $69 billion deal, saying it would result in higher prices and fewer choices for gamers. Microsoft’s appeal to the ruling says the CMA “made fundamental errors in its calculation and assessment of market share data for cloud gaming services by failing to take account of constraints from native gaming (whereby gamers access games installed on their devices through a digital download or physical disc).”

Microsoft has continued to deny that the deal would hamper competition within the video game industry and continues to negotiate with regulators to get approval.   

What does this deal mean for gamers? 

For Xbox Game Pass subscribers, the deal means Activision Blizzard’s catalog of games will be incorporated into the service, likely similar to how Bethesda games were when Microsoft acquired that company in 2020

How gamers who don’t have an Xbox, and instead use a Sony PlayStation or Nintendo Switch console, will be affected is less clear. Critics of the deal are concerned that Microsoft could make future games developed by Activision unavailable on rival consoles. (Microsoft did just this for games developed by Bethesda.) This is especially concerning for a major Activision title like Call of Duty. 

Microsoft already agreed to a 10-year deal with Nintendo to bring Call of Duty games to its consoles, but Sony reportedly rejected a similar agreement. 

Sony remains against the deal and submitted filings to regulators about its concerns over the acquisition, but Microsoft and Sony did agree to a 10-year “binding agreement” to keep Call of Duty on the PlayStation platform. 

What is cloud gaming?

Cloud gaming is the technology to stream video games remotely to a device such as a phone, tablet or smart TV. While the technology has been around for more than a decade, it’s only in recent years that it’s really taken off, thanks in part to it being an added feature for Microsoft’s Xbox Game Pass and Sony’s PS Plus. 

Other companies developed their own cloud gaming services, such as Amazon’s Luna and GeForce Now. The former made an agreement with Microsoft in February to bring more of its games to the service over the next 10 years. 

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